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Cognizance

Setting up a business is a daunting task, through Cognizance, Commit wants to help you with one of the essential step in starting a business, Producing a Business Plan. The experiences gained over the years through our associations with various start-ups are summed up in these of articles.

  • Researching the market
    • Defining the market
    • Knowing market
    • Carrying out market research
  • The Product/Service
    • Defining product/service
    • Protecting idea
  • Marketing strategy
    • Marketing Objectives
    • Target Customers
    • Advertising
    • Writing a press release / sales letters
    • Sales promotions
    • Future developments
  • Management and Organization
    • Legal structures
    • Key tasks
    • Premises and location
    • Equipment
    • Consumer laws
    • Health and safety
    • Insurance
    • Project planning
    • Time management
  • Financial information
    • Planning for profit
    • Calculation of personal expenses
    • Business costs
    • Costing and pricing
    • Breakeven point
    • Cash flow forecast
    • P&L Account
    • Balance Sheets
    • Funds for new businesses
    • Book-keeping
  • Completing the business plan
    • Information requirements
    • Presentation of plan
  • Common reasons of the failure of small businesses